Owned Media: Email Marketing, CRM & Loyalty

The primary goals of email marketing today include moving the guest along their digital journey from awareness through the booking process and after the stay by encouraging brand advocacy. Email marketing serves many functions, and it is critical to identify the right time to send the right message to your guests. This means creating and segmenting customer lists, crafting compelling messaging and making offers based on what is appealing to that customer at that time.

You will learn the following:

• Best practice for email marketing, types, when to use each type and how to improve your results
• What is a CRM, and how does it fit into the technology platform
• Marketing and Loyalty programs
• Targeting the customer during the whole customer journey